Embarking on a Culinary Journey
Dr. Anveshika Singhal, an accomplished Biotechnology Ph.D. holding degrees from IIT Delhi, found herself at a crossroads post-doctorate. Maternity leave followed by the onset of COVID-19 lockdowns paused her career trajectory, leading to a unique entrepreneurial path. Together with her husband, Anurag, a seasoned finance and strategy professional, they launched MiHeSo. This venture is dedicated to reshaping breakfast by prioritizing health, innovation, and flavor.
A Gastronomic Revelation
Dr. Singhal, a fervent food lover, noticed a gap in the market for "super healthy" products lacking in taste. Parenthood during the pandemic underscored the challenge of finding nutritious yet delicious meals, inspiring the creation of MiHeSo (Mind Health Soul). Their brand ethos revolves around providing healthy, innovative, and appetizing options.
Spotting Opportunity Amidst Crisis
The COVID-19 lockdown catalyzed MiHeSo's inception. Dr. Singhal's experimentation with Overnight Oats unveiled both convenience and flavor, prompting the couple to commercialize this concept in India. In November 2021, MiHeSo launched its range of Overnight Oats, offering a novel and nutritious breakfast alternative.
Navigating Challenges with Resilience
Amidst pandemic disruptions, MiHeSo utilized the downtime to establish the company, perfect recipes, and conduct vital research. Their launch amidst adversity showcases the founders' resilience and adaptability.
Innovative Breakfast Solutions
MiHeSo pioneered the breakfast market by introducing commercially produced Overnight Oats, a rarity in India. They innovated even in packaging, providing single-use pouches for consistent ingredient distribution, departing from industry norms.
Crafting a Lean yet Dynamic Team
MiHeSo's team, though small, excels in agility and efficiency. Open communication, comfortable workspaces, and regular feedback loops foster a healthy workplace culture.
Digital-First Expansion Strategy
Initially focusing on digital platforms like their website and Amazon, MiHeSo witnessed significant growth post-launch in late 2021.
Customer Satisfaction and Future Endeavors
MiHeSo garnered customer loyalty with high repeat rates and soaring demand. Plans include expanding their product line with new Overnight Oat flavors, hot cereals, kids' cereals, and protein snacks. Digital expansion and offline retail presence are on the horizon.
Pursuing Growth through Investment
While currently self-funded, MiHeSo aims to secure investments to fuel rapid expansion and operational enhancement. Their participation in the Amazon Launchpad program and funding from Startup India Seed Fund AIC Pinnacle validate their potential.
Lessons from MiHeSo's Journey
Dr. Anveshika Singhal advises aspiring entrepreneurs to view challenges as opportunities for growth. MiHeSo's journey exemplifies the rewards of dedication, self-belief, and embracing the process of building something impactful.
