STRONGER AND SHARPER: HYPERLAB REDEFINES FITNESS IN INDIA

In the bustling city of Ahmedabad, Hyperlab, a pioneering fitness technology startup, is reshaping India's approach to fitness with its revolutionary device, Helios. Developed by the innovative minds of 23-year-old Hitarth Parikh and technology professional Chahil Patel, Helios introduces a paradigm shift in measuring athleticism, reflexes, and stamina.

Parikh's inspiration stemmed from his personal journey as a product designer and a sports enthusiast recovering from an injury. Recognizing the gap in fitness equipment available in the Indian market, Parikh envisioned a device that not only enhances strength but also fine-tunes agility, stamina, and reflexes. Thus, Hyperlab was born, with Patel leading the research and development efforts.

At the heart of Hyperlab's innovation lies Helios, a smart robot employing laser projection to challenge athletes to chase and react to light prompts. By analyzing movement patterns, Helios provides invaluable data on direction, speed, response time, and precision, empowering athletes to refine their techniques and build endurance effectively.

As the online fitness market in India gears up for exponential growth, projected to reach $59.2 million by 2027, Hyperlab stands poised to capture this burgeoning opportunity. Despite competition from established players like Blazepod, Hyperlab distinguishes itself by offering comprehensive datasets, enhancing its appeal as a holistic fitness solution.

Embracing the ethos of "Make in India," Hyperlab manufactures all components of Helios domestically, leveraging two factories in Gujarat. From mechanical parts to electronic components, every aspect of Helios is meticulously crafted for precision and reliability. This commitment to local sourcing ensures quality control and strengthens India's manufacturing ecosystem.

Helios's versatility extends to user customization, accommodating diverse fitness goals and demographics. Whether it's improving muscle coordination for seniors or aiding in movement recovery for individuals with disabilities, Helios caters to a broad spectrum of users. Furthermore, Hyperlab's recent launch of a smartphone app enhances personalization and user experience, signaling its commitment to innovation and accessibility.

Currently, Hyperlab operates on a B2B model, forging strategic partnerships with gyms, fitness centers, and sports clubs. With over 600 purchase orders in the pipeline, Hyperlab is poised for rapid expansion. However, the startup also harbors ambitions for direct-to-consumer sales, fueled by growing interest from athletes and fitness enthusiasts.

While the initial price point for Helios ranges from Rs 30,000 to Rs 45,000 for institutional customers, Hyperlab aims to make its products more accessible through scale and strategic partnerships. By 2024, the startup aims to sell at least 3,000 devices and diversify its product line to cater to specific sports like swimming, football, and cricket.

Looking ahead, Hyperlab envisions a future of innovation and growth, fueled by strategic fundraising and technological advancements. As it continues to redefine fitness in India and beyond, Hyperlab stands as a beacon of innovation, empowering individuals to become stronger, sharper, and healthier versions of themselves.