Xume's Grocery-Scoring System Revolutionizes Food Choices

In an effort to address the alarming health statistics associated with packaged foods in India, Xume, founded by Akshaye Jalan and backed by education veteran Aakash Chaudhary, introduces a ground-breaking scoring and recommendation system for groceries. Leveraging AI, the platform scores over one lakh products based on more than 60 health parameters, providing consumers with a valuable tool for making informed and healthier food choices.

Alarming Trends in Packaged Foods

A study by the George Institute of Global Health at Oxford revealed that packaged foods in India rank among the unhealthiest worldwide. Xume aims to tackle this issue by enabling users to scan the barcode of a packaged food item through its app. This scan reveals the product's ingredients and their nutritive values, empowering consumers to understand the health implications of their choices.

From Personal Experience to a Comprehensive Solution

Xume's CEO, Akshaye Jalan, was inspired to create the platform after his father suffered a heart attack despite leading an active lifestyle. Recognizing the importance of scrutinizing daily meals, Jalan embarked on an eight-year journey to build a comprehensive database of over one lakh products, leveraging AI to assign each item a score out of 100 based on crucial health parameters.

The Xume Experience: A Healthier Food Journey

Xume users can easily access information about a product's health score by scanning its barcode. If the score is low, the app suggests healthier alternatives, making it a valuable resource for those seeking nourishing eating choices. With a vision to become the go-to platform for healthy food choices, Xume positions itself similarly to TripAdvisor for travel and IMDB for movies.

Beyond Consumer Awareness: Xume's Business Strategy

Xume operates on both business-to-customer (B2C) and business-to-business (B2B) fronts. While 'Pro' users enjoy features like recommendations, personalized recipes, and curated grocery lists for a subscription fee, Xume's B2B strategy involves partnerships with organizations in insurance, diagnostics, and healthcare. These collaborations aim to integrate Xume's personalized grocery-scoring intelligence into various sectors, contributing to the broader goal of preventative healthcare.

B2B and B2C: A Symbiotic Relationship

Xume emphasizes the symbiotic relationship between its B2B and B2C strategies. By partnering with entities in insurance, diagnostics, and healthcare, Xume seeks to create awareness, build credibility, and expand its user base. The integration of its engine into insurance providers' platforms enables users to make healthier food choices based on Xume's intelligence.

Looking Ahead: Xume's Future Endeavours

As Xume continues to evolve in response to the dynamic food industry, its roadmap includes further B2B partnerships and strategic collaborations. With a commitment to quality over quantity, Xume aims to make a lasting impact on the way people perceive and choose their food.