Utilizing Cutting-Edge Deep Tech: Protectt.ai Safeguards Digital Assets from Cyber Threats

Protectt.ai: Securing India's Digital Future with Cutting-Edge Mobile Threat Defense Solutions

In recent years, India has undergone a digital revolution, with approximately 750 million smartphone users and widespread internet connectivity even in remote areas. This digital surge, however, has brought forth an alarming increase in cybersecurity threats. App Annie, an app intelligence platform, reported that in 2022, Indians downloaded over 28 billion apps, highlighting the critical need for robust mobile app security.

Enter Protectt.ai, a Mumbai-based deep-tech B2B mobile threat defense (MTD) cybersecurity company. Established in 2020 by Sandeep Katiyar and Mohanraj Selvaraj, Protectt.ai specializes in providing mobile app, device, and transaction security solutions. The company's primary focus is on ensuring the security of mobile apps for India's emerging middle-class and lower-income populations, particularly in rural areas, Tier III, and Tier IV cities.

The founders, boasting over five decades of collective experience in banking, insurance, wealth management, and rural marketing, recognized the pressing need for scalable, sustainable, and efficient solutions to tackle the unique challenges of mobile application security in India's diverse landscape.

Protectt.ai's mobile security platform seamlessly integrates with mobile apps, delivering cost-effective and scalable runtime security for sensitive mobile applications. The company offers an array of solutions, including AppProtectt, AppProtectt Lite, AppBind, MProtectt, and RealTime Protectt, each tailored to address specific security requirements.

One of Protectt.ai's flagship solutions, AppProtectt, is a lightweight software development kit (SDK) armed with over 50 mobile app security capabilities, providing advanced protection against threats like reverse engineering, VPN detection, and code obfuscation. The company's technology operates in real-time, actively securing apps as they run on users' devices and swiftly identifying and mitigating threats.

Protectt.ai's solutions are meticulously crafted to meet the unique demands of its clients, ensuring compliance with RBI Digital Payment Security Control Guidelines for mobile banking apps. The company has demonstrated the effectiveness of its solutions, recording a significant reduction in screen mirroring cases, thwarted high-severity threats, and improved user behavior.

The global mobile threat defense market is on an upward trajectory, projected to grow at a CAGR of 25.2% between 2023 and 2030, according to Grand View Research. Protectt.ai is strategically positioned to capitalize on this growth, with over 60 apps from sectors like banking, insurance, NBFCs, fintech, and stock exchanges already utilizing its solutions.

Protectt.ai's revenue model relies on an annual subscription fee based on the number of users or mobile app downloads, employing a pay-as-you-go approach that eliminates licensing costs. In FY23, the company witnessed exceptional growth, with revenues surging by 500%, and it anticipates another 500% growth in FY24.

While competing against global players such as Zimperium and LookOut, Protectt.ai sets itself apart with its tech-savvy service platform and a focused approach to mitigating mobile threats in Tier III and IV cities as well as rural areas.

Protectt.ai has ambitious plans for the future, including raising $10-12 million in pre-Series A funding by FY24 and expanding its presence in the Middle East and the US. Additionally, the company aims to diversify its product portfolio and cultivate a mobile app community with open-source offerings to democratize access to mobile app security.

With an unwavering commitment to safeguarding India's digital economy and preserving user data and privacy, Protectt.ai is poised for substantial growth and a profound impact on the mobile cybersecurity landscape. By FY25, the startup envisions onboarding one lakh mobile app developers onto its platform, cementing its position as a leader in mobile threat defense solutions