Segwise: Revolutionizing Product Teams with Automated Observability

In the bustling landscape of technological innovation, Segwise emerged as a beacon of progress in 2023, courtesy of the visionary minds of Brijesh Bharadwaj and Shobhit Gupta. Their brainchild, Segwise, stands as an AI-powered observability platform tailored explicitly for product growth teams. During the TechSparks 2023 pitch fest, Bharadwaj and Gupta unveiled their creation, capturing the attention of investors and an eager audience.

Inception and Early Success

Established in 2023, Segwise swiftly gained momentum and went live in October of the same year with Simple Viral Games and KiranaClub as its pioneer pilot users. The platform addresses a crucial challenge faced by product and growth teams—manual data analysis. Traditionally, product managers and analysts dedicated significant time to deciphering dashboards and writing SQL queries. Segwise, fuelled by machine learning (ML) and artificial intelligence (AI), endeavours to automate this cumbersome process.

Founders' Insight

Bharadwaj, the former Lead of Product and Growth at FamPay, and Gupta, the former Head of Engineering, recognized the common pain point of teams spending an exorbitant amount of time analysing data for actionable insights. This realization led to the birth of Segwise. Bharadwaj, steering the sales and marketing front, and Gupta, overseeing the technical engineering aspect, embarked on a journey to streamline data analysis for product teams.

Key Offerings and Integration Ease

Segwise offers daily insights into key performance indicators, enabling product teams to swiftly analyze metrics such as marketing spending, cost per acquired new user, and onboarding success percentage. The platform aids in identifying user segments that derive more value, allowing teams to optimize their efforts. Integrating seamlessly with commonly used tools in the product growth domain, Segwise eliminates the need for extensive engineering bandwidth.

Target Audience and Technological Arsenal

The platform strategically targets companies focusing on product-led growth (PLG), specifically those with mobile apps post-product market fit. Utilizing technologies such as Python, GoLang, Spark, and MongoDB, Segwise offers a flexible subscription model with a trial starting at $500 per month. While acknowledging competitors like Sundial and Loops, Bharadwaj emphasizes the absence of a clear industry leader in their niche.

Future Ambitions and Financial Milestones

Looking ahead, the founders aim to onboard ten customers by the end of 2023. Their ambitious roadmap includes reaching $1 million in annual recurring revenue (ARR) in 18 months and $3 million ARR in 30 months. Currently navigating the pre-seed round, Segwise is poised for rapid growth.

The Visionaries Behind Segwise

For both Bharadwaj and Gupta, entrepreneurship wasn't a childhood dream but a vision that materialized in their adulthood. With diverse educational backgrounds and extensive industry experience, the duo brings a wealth of knowledge to Segwise. Bharadwaj's previous ventures include Tunepatrol.com and Townsee, while Gupta boasts a history with WhatsApp, Uber, and FamPay.

In conclusion, Segwise stands at the forefront of innovation, promising to revolutionize how product and growth teams navigate the intricate landscape of data analysis. As they continue to close their pre-seed round and chart a course toward achieving their financial milestones, Segwise appears poised for a transformative journey in the realm of observability platforms.